Step 1: Create a Marketing Plan

THE DEBORAH BROWN TEAM will create a customized marketing plan for your home that will distinguish it in your local marketplace and attract buyers to your property. This includes advertising in the newspaper, posting your listing on the Internet, holding an open house and more. Click on "Marketing" on the navigator at the left  to read about our marketing and advertising plans. We sell your home at the best price possible in the shortest amount of time.

Step 2: Set the Price - Ask for a Comparative Market Analysis

A key part of the marketing plan is setting the list price. If a home is priced too low, it will cost you money. If a home is priced too high, potential buyers may be scared away. To determine the best asking price THE DEBORAH BROWN TEAM reviews the cost of recently sold homes, evaluates the competition and studies marketplace trends. We are trained to use this information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.

Step 3: Showtime

Now it's time to get your home ready for the spotlight. Start with a good cleaning, then eliminate any clutter, add a fresh coat of paint and tidy up the yard. Talk to us about other tips that can help boost a home's curb appeal and impress potential buyers once they're in the door. One way to make a home more attractive is to purchase a Century 21® Home Protection Plan. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer during their first year of homeownership.

In addition, make sure you are aware of all the federal, state, and local disclosure laws. THE DEBORAH BROWN TEAM  provides this information and related literature to you.

Step 4: Protect Yourself

In some cases, a home sale can also be an invitation for danger. Here are some things you can do to make the process safer.

• Ask for identification
• Ask for pre-approval letters
• Lock up and hide collectibles and valuables
• Remember "For Sale" signs bring in buyers. Do not allow your children to open doors to strangers.
• If you have pets, make sure they are controlled
• Remove any dangerous items
• Remove any dangerous items
• Talk to your CENTURY 21 Sales Professional about additional safety tips to help protect you and your family.

Step 5: Make the Deal

A buyer has made an offer - now it is time to negotiate. Rely on THE DEBORAH BROWN TEAM to guide you through this process. We will help you arrive at an acceptable price, terms and conditions. Once you have accepted an offer, we keep the deal together by meeting deadlines and criteria, including home inspections, appropriate buyer visits, scheduled deposits and other steps. During this period there may be a renegotiation of the accepted offer price depending on the outcomes of these visits. As the closing nears, you may also need to perform repairs or do additional work to the house as agreed upon in your contract. In addition, you will need to have the house "broom clean" prior to the closing so that the buyer can complete a final walk through. When you finally arrive at the closing table, come prepared with the appropriate certificates and approvals as required by your town, county and state. Get a list of what you need from THE DEBORAH BROWN TEAM.  Once the money has exchanged hands and all the papers signed it's time to hand over the keys and concentrate on your next big project - getting YOUR new home in order.